Rangemaster
Role: Design
Client: AGA Rangemaster
Agency: Mr. President
Reigniting the Rangemaster brand by celebrating the integral role it has played in family life, since 1830.
After 10 years of low marketing investment Rangemaster – the category leader for range cookers – experienced steady awareness and sales decline. With visibility as the number one priority, we created a brand platform and comms campaign designed to cement Rangemaster as the perfect family cooker – having helped family life flow easier for almost 200 years. The brand’s first ever TV ad launches with a debut spot in the first episode of The Great British Bake Off 2025.
Product Logo
Previous Brand Logo
Refreshed Brand Logo
We created a custom and ownable Made in Britain lockup
The Extractor Fan
The Body of the Cooker
The Hob
Developed a fresh set of brand guidelines