Rangemaster

Role: Design
Client: AGA Rangemaster
Agency: Mr. President

Reigniting the Rangemaster brand by celebrating the integral role it has played in family life, since 1830.

After 10 years of low marketing investment Rangemaster – the category leader for range cookers – experienced steady awareness and sales decline. With visibility as the number one priority, we created a brand platform and comms campaign designed to cement Rangemaster as the perfect family cooker – having helped family life flow easier for almost 200 years. The brand’s first ever TV ad launches with a debut spot in the first episode of The Great British Bake Off 2025. 

Product Logo

Previous Brand Logo

Refreshed Brand Logo

We created a custom and ownable Made in Britain lockup

The Extractor Fan

The Body of the Cooker

The Hob

Developed a fresh set of brand guidelines

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JUST Rebrand

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International Olympic Committee